If your marketing team runs campaigns in Microsoft Dynamics 365 Customer Insights — Journeys, the data you need already exists. The problem is it's scattered across three tools — D365 CI-J, D365 Sales and Google Analytics — with no clean way to connect them.
On top of that, certain critical KPIs simply don't exist in D365 out of the box. Marketing hands leads to sales and the visibility stops there. No qualification funnel. No rejection rates. No revenue attribution back to the campaign that started the conversation.
This guide covers the 10 KPIs most commonly missing from D365 marketing teams — what each one measures, why it matters, and how to build it in Power BI.
